Ebu academy

Customized Services

As well as offering a full calendar of learning events, EBU Academy responds to the specific needs of media organizations by producing bespoke trainings.

Whether a one-off course or a series of sessions, whether visiting you in person or online, we are ready to help.

We will work with you to understand exactly what’s needed and deliver to your teams with relevance to your projects.

The topics we cover are not limited to those in our calendar, we can also assist with teaching core media skills - for example, interviewing, social media essentials or writing copy.

EBU Academy also offers individual or group coaching or consultancy sessions, either as part of a wider training package or separately.

Reach out directly to members of our team to find out how EBU Academy can work for you.

Discover all our offerings

We offer tailored training which is timely and relevant so our Member professionals can be upskilled as they continue their learning journey.

Brands & Values

Helping you build strong advocacy and public service strategies

Content

Supporting engaging storytelling across platforms

Innovation and Technology

Where to find the EBU Academy School of AI and our Live IP production courses

Management & Leadership

Including the EBU Academy Executive and Future Leaders Programmes

News & Journalism

Meet today’s challenges in journalism, create more impactful coverage

Safety & Security

From cyber security to the safety of news crews in danger zones

EBU Academy Regional Learning Hubs

The EBU Academy Regional Learning Hubs decentralize programmes and courses, with the aim to be more accessible to Members in terms of affordability and location. EBU Academy will sponsor the delivery of 2 training programmes per year at each hub.

Current Hub

    Jordan Radio and Television Corporation

    EBU Academy were pleased to open a regional learning hub in Jordan in February 2022.

    An agreement was signed between Jordan Radio and Television Corporation and EBU to establish a strategically located learning hub to provide training to public media professionals from Jordan, Lebanon and Egypt to participate in free classes conducted by world class experts.

    2022 will focus on making creative use of archives, podcasting and content creation for younger audiences, crucial skills necessary for public service media in the area. Faculty member Mark Egan will be offering three sessions on on how to create engaging content for Gen Z audiences in November.

    Find out more about the e-Master Class on Podcasts here.

    Romanian Radio

    EBU Academy were pleased to open a regional learning hub in Romania in February 2022.

    An agreement was signed between Romanian Radio and EBU to establish a strategically located learning hub to provide training to public media professionals from the regions to participate in free classes conducted by world class experts.

    This Hub will enhance new communities of skills and talents in Romania. 2022 will focus on making creative use of archives, podcasting and content creation for younger audiences, crucial skills necessary for public service media in the area.

Capacity Building

Certain capabilities matter more for performance of public media than others, particularly when combined in the right way. So the bigest challenge is knowing which specific skills matter most to driving performance and how to enhance talents and capabilities within your organization. 

To increase performance, public media need to develop four categories of capabilities:

  • Digital innovation to deliver innovative digital products and services to the audience. 
  • Expertise and management to continuously improve content services like finance, strategy and talent management.
  • Audience driven skills to leverage traditional broadcast services 
  • Maintaining the public media unique selling proposition: to provide trusted and top quality news service. 

To help answer these challenges, EBU Academy can support your organization to develop talent management capabilities and training capacities.

  • Skills

    Identity and nurture the skills your organization needs for future success

  • Evaluation

     Engage the organization into a formal training need assessment using a rigorous performance evaluation system and implement key performance indicators to measure long-term impact of your Academy

  • Development

    Source, manage and organize a training offer that responds to the main and most important skillset of your organization

  • Expertise

    Develop the mindset and create the expertise in-house by training experienced professionals to become confident, successful and expert trainers themselves

Gain today’s most in-demand skills

We believe that learning is a continuous journey that everyone should take advantage of. That’s why we offer focused training, so professionals can sharpen their skills and confidently lead innovation in the media business environment. Driven by the needs of our Members and industry experts, we are able to tailor the learning adventure so everyone benefits now and beyond.