Creating Engaging Visual Content for Social Media

Creating Engaging Visual Content for Social Media

Overview

This popular course teaches you how to create engaging videos, attention grabbing images and distinctive graphics that your audience will love and share on social media.

Day three has now been updated to include the use of AI!

EBU Academy Faculty Member Mark Egan will explain the 5 key ingredients necessary to be successful when creating visual content for social media: Focus, Attention, Strategy, Design, Tools

Each element is taught with case studies, examples, and tips that you can implement immediately.

Answering: how can you be creative? What does your target audience want to see? How can you capture and keep their attention? How can you be consistent?

Who it's for

  • Social media editors
  • Social media producers
  • Digital editors
  • Digital producers

Programme Outline

Module 1: The 4 keys to structure your content

  • Understanding audiences and algorithms
  • The key to capturing the audience’s attention
  • Structuring videos for success
  • Creating consistent, engaging video content

Module 2: Images, storytelling and strategies

  • Imagery that stops the scroll
  • Using graphics and stock elements to enhance your visuals
  • Design concepts you should know (even if you are not a designer
  • Visual storytelling and how it fits your strategy
  • Implementing your visual strategy

Module 3: Using AI to create engaging social media visuals

  • How AI can help you generate ideas
  • Using AI to repurpose other content for social media
  • Turning data into eye-catching graphics
  • Enhancing the look of visuals

Schedule

Day 1: from 10:00 – 12:30 CET

Day 2: from 10:00 – 12:30 CET

Day 3: from 10:00 – 12:30 CET

Certification

After completing the 3 modules, you will be awarded an EBU Academy Certificate